MEDIA KIT 2024
LOURY LAG // ATHLETE & PROFESSIONAL EXPLORER
Extreme solo adventures or sporting exploits, I never stop pushing the limits in the most hostile places on the planet.
THE MAN
Dad and explorer, I devote my time to continually taking on new challenges, as a man but also as a father. In constant search of happiness, I am eager for challenges, experiences and discoveries
THE ADVENTURER
Very tough childhood, I learned over the years to build a character allowing me to transform my difficult life experiences into strength. Motivated by self-improvement, the extraordinary, I draw my strength from what is most ordinary: emotions, humanity.
“MAN IS NOTHING FACED
HAS NATURE"
Through my sporting exploits and my expeditions, my goal is to transmit, to inspire to surpass oneself, to achieve oneself, and to demonstrate resilience in the face of life's challenges.
One of the major issues of our time is climate change. I'm on the front lines of my expeditions and experiencing the disastrous impact of these changes. I am aware of my role as a witness by sharing the story of my adventures. My projects are built to leave a societal mark, using my audience, my media reach and my expeditions to embody strong values.
BOLDNESS// RESILIENCE// LEADERSHIP
MY ADVENTURES
// ARCTIC MISSION //
Cross the Northwest Passage alone.
77 days, 3,000 kilometers.
I completed the Arctic Mission expedition in 77 days, progressing by ski-kiting or ski touring for 12 to 18 hours a day, sometimes without sleeping. I had to brave bears, wolves, crevasses and temperatures reaching -61°C to become the first French explorer to achieve this feat.
［2023]
HIGHLIGHTS
2450 SPECTATORS
FOR THE ONLY SCREENING EVENING OF MY DOCUMENTARY RESILIENCE AT THE GRAND REX
What pride to have filled one of the largest cinemas in the world. A standing ovation, tears, emotions throughout the room to finally reward the three years of hard work of the entire team.
［2024]
RETRO SCHEDULE
//JANUARY//
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Fashion week 2024 x Fursac
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Trail race in the Alps x Mathieu Blanchard
//FEBRUARY//
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Training phase in assembly (trail, running) and gym
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Documentary “Uapapunan” released online
//MARCH//
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Svalbard. North Pole Training for 2025
//APRIL//
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“Origin” expedition to Bolivia with his daughters.
//MAY//
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Arctic Mission presentation at the Cannes Film Festival (pending validation)
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Filming of a survival show (Franco-Belgian RTBF)
//JUNE//
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Business conference
//JULY//
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Training camps Nepal
//AUGUST//
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UTMB - Chamonix
//OCTOBER//
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Ending Manaslu 8000m + documentary production
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Event Loury Lag x Thermic + Documentary uploaded
//NOVEMBER//
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Adventure recovery
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Amazon survival course
//SEPTEMBER//
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Manaslu 8000m expedition + documentary production
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Release of the new book “Arctic Mission”
//DECEMBER//
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Event partenaire x Loury Lag
LET’S COLLABORATE TOGETHER
YOUR OBJECTIVES
IMAGE
By associating yourself with that of a modern adventurer (explorer, entrepreneur, father), responsible and concerned about the environment.
FAME
Develop your audience through my community (product placement, content) and my visibility in the media.
DIFFERENCE
Through exclusive, unique and inspiring content for your audience.
TRUST
Create strong, long-term relationships with a committed ambassador who listens to the objectives.
MY COMMITMENTS
VALUE
Represent and highlight your brand during and outside my expeditions, on my networks and during events.
TO RAISE AWARENESS
On respect for the environment and the climate, through strong messages and common values.
INSPIRE
Your audience, your teams through my adventures or during conferences.
SUSTAIN
Your short or long term projects, thanks to
personalized services that reflect your company’s image.
[IN NUMBERS]
MEDIA - TV - PRESS
+39 MILLION AUDIENCE IN 2023
With a large network of journalists and media in different worlds (sport, health, general public), I give scope to our speaking engagements in order to promote my expeditions, my books and my news to a wide audience.
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[IN NUMBERS]
SOCIAL MEDIA
［AVERAGE ANNUAL PRINT]
+3 MILLION
[COMMUNITY]
+90K
［2024]
UPCOMING ADVENTURE
APRIL 2024// CROSSING THE LARGEST SALT DESERT IN THE WORLD
My first Loury expedition with my daughters: Self-sufficient crossing of the Salar de Uyuni in Bolivia. Located at 3,658 m above sea level, temperatures vary from -10°C at night to 15°C - 20°C during the day. This expedition is a quest for an alternative education, where learning emerges from direct interaction with the world. It is an invitation to rethink the way we transmit and learn, encouraging a deeper connection with nature, with ourselves and with others.
Duration: Between 15 and 30 days in April 2024.
>
Production of a documentary through the prism of my daughters, combining contemplation, immersion and artistic creation.
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Construction of a communication plan on Loury's social networks before, during and after the expedition.
>
Opportunity to create exclusive content for your brand/business
TOTAL ADVENTURE COST: €90,000
MAJOR PARTNERS: 55 - 80K
PARTNERS: 20-55K
MARCH 2024 // NORTH POLE TRAINING
A project more sporting than media. In 2025, I plan to attempt to cross the Arctic Ocean to reach the North Pole. This objective, which has become increasingly dangerous, even impossible due to climate change, is now only achievable by a single route from Russia. In March 2024, I am leaving for Svalbard, the promised land of Norwegian explorers, for an intense three-week training in the middle of pack fields, bears and expanses of freezing water.
Duration: 15-25 days in March 2024.
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Possibility of photo/video shooting dedicated to your product ranges.
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Display of your logo on adventure communication media
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Creation of a common communication plan with tag / mentions on the Loury networks.
TOTAL ADVENTURE COST: €70,000
MAJOR PARTNERS: 35 - 55K
PARTNERS: 20-35K
OCTOBER 2024// THE ASCENSION OF MANASLU WITHOUT OXYGEN.
In an era where the ascent of peaks over 8,000 meters has become a quest for prestige for a tourist elite, I wish to highlight the hidden side of the mountain. I will climb Manaslu, one of the 14 highest peaks in the world, without oxygen and without a helicopter, accompanied by a local legend: Gelje Sherpa, in order to share the very essence of mountaineering, with respect traditions, discipline and environment.
Duration: 30 days in October 2024
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Possibility of being a partner of the documentary
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Logo display on Loury's custom suit and gear
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Creation of content dedicated to social networks with tag, mentions and crosspost.
TOTAL ADVENTURE COST: 110,000€
MAJOR PARTNERS: 50 - 80K
PARTNERS: 25-50K
